Farmhand by James Baxter Essay

This poem was written by James Baxter who was born and lived in New Zealand. He was brought up in a farm in a quiet and bleak south east corner of New Zealand. The poem is about a farmhand who is portrayed to be a very ambivalent character. He is unhappy and rather diffident in certain situations and extremely confident and gloriously happy in others. Some â€Å"old wounds† a past experience or probably â€Å"the secret night† which has witnessed some deep dark personal experiences relate to his emotions and melancholy. However all his sadness is vanquished once on the farm where he feels like a king. In the first two stanzas the poet describes the Farmhand as he stands outside the dancing floor. The first stanza tries to give the impression from his gestures that he is a careless person not interested in what is going around him the way he is smoking and joking with his friends. But as the poet helps us observe him closer and find him † Looking out into the secret night† and † always his eyes turning to the dance floor and the girls† we realize that the farmhand is not as he appears to be. It is obvious that he desires and longs to be inside but something is holding him back. Describing girls as â€Å"drifting like flowers† shows how he is able to appreciate their beauty and grace inspite of his work and natural settings being devoid of them. Music is personified to show effect. Baxter says the music is so emotive that the â€Å"music tears slowly in his mind an old wound open† reveals that he has had an unpleasant sad emotional experience and the deep wound has not yet healed. Painful memories may be still fresh and surface upon watching the girls dance on the floors or listening to the music or even gazing at the dark night, which shares his secret and sorrow. The reader feels very sympathetic towards the farmhand in the second stanza when the poet writes, â€Å"His red sunburnt face and hairy hands were not made for dancing or love -making†. The description of his bodily features convey he is unappealing to the girls of upper social class and not fit to indulge in â€Å"dancing and socializing or love making† which is privilege of the elite and handsome. The farmhand is engaged in an occupation, which benefits and is a necessity to all mankind. Yet his sacrifice and selfless attitude to his work is not appreciated and he feels inhibited and diffident to mix with girls because of his external appearance and social standing. He is categorized as only fit for: earth wave breaking and for using the plough† The crops are described as â€Å"slow-growing as his mind†. This simile maybe interpreted as slow to reveal his emotions and express his thoughts and feelings and may possibly be the reason he is yet to have a girlfriend or wife. The fourth stanza talks of the farmhand’s loneliness and vacuum he experiences in life. He longs for someone to love and someone who loves and cares for him. Like other people of his age and he yearns to have someone to walk with, to laugh and share life with. He has his hopes and dreams but he feels because of his â€Å"hairy hands† and â€Å"sunburnt face† he may only be able to weave or yarn dreams but they may never become a reality. Here again the reader is moved, as life has been so harsh to the farmhand because of the nature of his job that he is now even diffident and embarrassed to dream and hope. In the last stanza the poet tells us that the Farmhand is in his domain The Farm and once in his natural element he is confident and comfortable. His looks don’t affect him and his low self-esteem is vanquished. The sound of the tractor engine is music to his ears one which energizes him, not which makes him nostalgic and sad. His hairy hands, which seemed clumsy around delicate girls on the dance floor, are perfect for his job he carries out effortlessly. The poet uses the exclamation†Ah† as an exclamation of admiration towards the farmer and how perfectly he fits his role and job! It is touching to note that the persona has not been given a name and is referred throughout as â€Å"Farmhand† gives the impression that he has no personal identity and is known and recognized by his job around which his life revolves. He lives for his job.

Family Fun

Most family’s that are close usually have something that brings them together, like game night or camping. My family has hunting. Every year my aunt and uncle along with their two kids drive from New York Mills to my grandparent’s house in Pengilly. Deer season is the time of year that brings us together. The way it works is early in the morning my two uncles, my two cousins, and my gramps and I all head out to position ourselves in this valley so that no matter which way they come through we can at least get a shot off. My story though begins around one or two in the afternoon after the prime hours that the deer move on their own. On this day I was riding with my gramps in his two door diesel pickup. We had decided to drive along the creek to see if we could kick a few up. We had driven about two miles along the creek in one of our fields south of the house. To stay awake and stay warm we drink coffee or hot chocolate so we had to stop quickly to take care of business. I had my back turned to a hill where the wind was coming from when off to my left I hear a yell followed by a bunch of shots from my gramps 30-06 and I had to finish as quickly as possible as I reached for my 30-30 rifle and turn to see a large buck running across the field and leap into a neighbors field. Luckily we also own the field on the other side of it and the field is next to it is a friend’s field. As fast as I have ever seen me and my grandfather move we were in the tuck and turned around in seconds and in hot pursuit. To get ahead of the buck my gramps had to drive around the field as fast as possible to our field on the next hill. To outrun a deer you must move very fast and my grandfather decided that seventy miles an hour across a cornfield was the way to go. Naturally corn fields are not smooth. Looking ahead we didn’t see what was coming, a deep dip in the field that created the perfect ramp. My gramps one and a half ton pickup was at least five feet off the ground and it was the craziest thing I have ever done in my life and it was with my gramps. Later on we found a hitch that weighs around thirty pounds about eighty yards from the dip that was originally in the back of the truck. Finally we reached the hill where the buck was headed, but we were too late. My uncle and cousin had spotted it and were taking shots at it while it ran away. My gramps and I hopped back in to go around the hill to get to it before it reached the creek again. As we took off we could see the enormous buck running in a zigzag motion. The only way I could describe it is that it looked like the Matrix. You could see my uncles and cousin’s bullets hitting the dirt left and right of it, it was amazing, but as the enormous buck reached the top of the hill my cousin got lucky and hit it in is hind quarters. That slowed it down when my gramps and I caught up to it at the edge of the creek. I was sitting on the windowsill ready with my gun. I was only about twenty feet away when I fired but as soon as I fired the tire on my side in the front dropped into a coyote hole or something and my shot missed by a mile. Almost instantly after the buck was in the woods trying to lose us crossing the creek. My uncle and cousin seemed to show up right as it went into the woods so they took off after me as I ran through the woods after the buck. We all stopped at the edge of the steep drop into the creek to see the buck climbing up the other side and before I could raise my rifle again a loud shot echoed through the trees and a gaping hole opened on the buck’s neck, my uncle had finished it. Once we could get across to the buck we found it was a ten pointer, and the biggest I had ever seen in person. This has become a yearly thing in my family and it brings us all together and makes us a team. Without a family that works together for one goal we would never had even ever seen that buck again. Family makes things in life fun. No matter what you do in your life your family will always be there to help you out as we did each other that day. Most families just hunt alone but we like to make it a group effort to make it more fun. Plus if you are going to go hunting the best thing is to bring someone you can trust. â€Å"Sorry it got so long it was a real life thing and I couldn’t cram it all into a paragraph and this is all I could think of â€Å"

Why Did America Withdraw Its Forces

By 1973, after a decade of brutal armed contact and with nearly 60,000 Americans dead, the once proud and mighty USA had been brought to its knees. Feeling isolated the USA decided to abandon its commitment in Vietnam after rising pressure from years of mistakes. America withdrew from Vietnam due to several main reasons; some were long-term e.g. Protests of the American citizens, and others were short-term factors e.g. Morale of American soldiers. In this essay I will discuss the main factors for American withdrawal from Vietnam and try to process the most important ones. I will show how the US media combined with protests in the USA was the most important reason for American withdrawal and ultimately led to the American withdrawal from Vietnam. America’s first mistake regarding the war was the most fundamental. Their tactics. All of America’s tactics were inappropriate, brutal and they were only looking for fast solutions and never the bigger picture. America did the worst thing possible in a war and based all of their tactics on assumptions, which by matter of coincidence were all wrong. The first indication of American tactics being reckless and inappropriate was the infamous â€Å"Operation Rolling Thunder† ordered by LBJ and subjected the Ho Chi Minh Trail and other suspected communist bases in South Vietnam to bombing for 8 weeks. 3  ½ years later more bombs had been dropped on South Vietnam than all the bombs that were dropped in the Second World War, the Ho Chi Minh Trail was still intact and the most casualties inflicted were those on Vietnamese civilians leading America to lose the â€Å"Hearts and Minds† of the Vietnamese. After the very first battle of Vietnam, set in The Ia Drang valley, America set a pattern for their tactics which would remain for the rest of the war; tactics which would question the very competence of the American government. General Westmoreland was convinced that if the communists maintained heavy losses they could not and would not continue the war, and also that the American people would accept the American losses if it meant the communists could be defeated. This lead to America measuring their success in the war by using kill to death ratios. In other words, if communists were losing more soldiers than America, then America was winning, and vice versa. General Westmoreland continued to believe that a use of superior firepower over the communists would lead to victory in any battle combined with the usage of search and destroy missions (for lack of a better word, wandering aimlessly into communist territory and expecting to surprise them). In light of the above it’s not surprising that whilst American tactics were failing, the communist’s guerrilla tactics yielded success over the Americans. After the first battle in The Ia Drang Valley the Vietcong knew they could not win large battles with the US as they had backing artillery and air support. They instead opted to do ‘Hit & Run’ guerrilla raids on unsuspecting American troops during search and destroy missions. This would mean much fewer casualties and also having the element of surprise over the Americans. If they were forced into a large battle the Vietcong would try to stay close to the enemy to stop the Americans from calling artillery and air support (they wouldn’t want to hit their own troops of course). Over 51% of Americans killed in the war were killed by small arms i.e. pistols, machine guns, basic military equipment. The communists never tried to think they could go face to face with the full might of the American army and so devised guerrilla tactics to fight a war the Americans were unfamiliar with and were reluctant to fight. Whilst America was always on the lookout for NVA troops to have a large battle they assumed that the less trained Vietcong guerrilla fighters would be of little threat and left them to the ARVN. Whilst the Americans hopelessly looked for the NVA, the Vietcong would watch on and when they least expected would raid the Americans, and before US troops could call for back-up the Vietcong would be gone with miner losses and the Americans in severe distress. The Vietcong were not only dependent on ‘Hit & Run’ operations but also used booby traps and mines. Booby traps were simple and easy to make and would mainly consist of a trip wire and some sharpened bamboo sticks. Mines were more sophisticated but had the same idea. ‘Bouncing betty’ mines would be triggered when a soldier stepped on them, fly up a metre in front of the man walking behind and go off (they were designed to reach the height of a man’s genitals). Over 11% of men killed in the war were caused by booby traps and mines and left the survivors frustrated that no enemy was seen, no one to shoot at. Guerrilla war success was due to Americas stubbornness over its tactics, reluctant to believe that such simple ways of fighting could defeat all the fire power in the US army, and also how the communists always learnt a lesson from their mistakes until they had a strategy for defeating Americans in combat, and seeing as America didn’t want to think it made a mistake in the first place it’s tactics stuck and a pattern was set for the rest of the war. American soldiers were left frustrated that they could never get a good full on fight with the communists like they were trained for, and with no one else to express their anger on they turned on the civilians. This leads onto my next point that through America’s brutal tactics they inadvertently lost the support of Vietnamese civilians. The Americans knew from an early stage that winning the support of the South Vietnamese peasants was a vital key to the war ( the policy was called winning the â€Å"Hearts & Minds† of the people) but unlike the Vietcong the USA didn’t know how to do it and the South Vietnamese government didn’t want to do it. The main issue was land reform and the Vietcong made sure to take land from the rich landowners and give it to the poor peasants, a decision the South Vietnamese government were unwilling to make. Happy with the communist’s ideas peasants would give food, weapons and intelligence to the Vietcong as well as housing them, making it almost impossible for American soldiers to distinguish between friend and foe. Soldiers were angry they were fighting an enemy that could not be seen and would mercilessly kill them in surprise attacks, and so felt they had no choice but to eliminate all threats from nearby-by villages, always suspecting anyone could be a Vietcong and believing it was better to be safe than sorry. â€Å"Zippo raids† were frequently carried out on villages (which mostly weren’t collaborating with the Vietcong) where soldiers would destroy all supplies in the village including animals and then execute suspected communists. Defoliants would be sprayed on all the food and surrounding forest area so Vietcong wouldn’t be able to find supplies or hide (with the most used defoliant called Agent Orange, which was known to cause cancer, and would be washed into the streams by rain and drunk by soldiers on both sides). Although soldiers were directly told not to harm civilians, most peasants couldn’t be distinguished between innocent and guilty as the Vietcong wore civilian clothes. Soldiers would kill the civilians from anger and mistrust over months of low morale and failure (which would lead onto massacres like My Lai). Innocent civilians would be mutilated, raped or killed without a trial, and when the GI’s would leave only resentment and a lust for revenge would be left behind ironically turning most anti-communist civilians into communists themselves. An account from one GI after completing a raid was â€Å"if they weren't pro- Vietcong before we got there, they sure as hell were by the time we left†. Frustrated with their failure to break the support of the peasants for the Vietcong, America initiated the â€Å"Strategic Hamlet† operation in 1962 where peasants were moved away from areas where the NLF was strong and into guarded hamlets, kilometres away from their homes. The operation was a complete failure. In many cases the NLF would already have supporters inside the villages and all that would have been done is moving communist supporters to a new area to spread their ideas. Those villagers who weren’t already in the NLF often would become supporters because of the way they were treated. GI soldiers were always told to see their enemy as subhuman and before long they would treat civilians as they treated the enemy. In the jungle GI’s couldn’t trust anyone who was not an American, as they had learned from past experiences, and weren’t prepared to spare the life of a peasant who could possibly be conspiring to kill them in a moment without mercy. American soldiers started wondering why they were fighting for a group of civilians that just wanted them dead anyway, and without a just cause many of the soldiers lost belief in the war. The argument that will be put forward here is that combined with the realisation that guerrilla warfare tactics dominated over US tactics and the understanding that they were surrounded by enemies, all alone in a country whose citizens didn’t want their help, US soldiers lost sight of the point of their occupation. The soldier questioned why he should fight and risk his life for someone who just wanted to kill him. Over time the average US soldier lost faith in his mission and morale dropped to new lows. Without the morale of the soldiers, fighting an already superior enemy was hopeless. At the beginning morale wasn’t an issue at all. All the soldiers in the army were career soldiers who believed in whatever cause the US government believed in, but after time more and more of them died, leaving only drafted soldiers who didn’t want to be there nor fight for a cause. A one year tour of duty was thought to keep morale high, but unfortunately this tactic was also a horrible failure. A constant supply of replacements was needed for men who had either died or finished their tour of duty and those who were close to the end of their tour of duty (being ‘short’) were desperate to avoid combat or risks, making them less effective. Replacements or ‘cherries’ as they were nicknamed, were inexperienced and would be put into squads with more seasoned veterans of war, whom would not except the cherries until they had proven themselves in combat. Platoons would be divided in two causing a breakdown in communication between the soldiers, making the unit less effective. ‘Fragging’ also became a major problem in platoons. Relationships between conscripted soldiers and officers would usually be strained. Many officers were career soldiers looking for promotion and so needed a high body count of enemy kills, whereas most GI’s who were conscripted just wanted to stay alive until their DEROS (Date Eligible for Return from Overseas). Hostility towards the officers sometimes led to their men killing them and 3% of all officers who were killed in Vietnam were killed by their own men. During 1970-1971 there were over 700 cases of Fragging alone. Another case of low morale among the GI’s was drug-taking, which further diminished the effectiveness of the US forces in Vietnam. Marijuana was the most popular drug among GI’s in ‘R & R’ (rest and recreation), but cocaine, heroin and amphetamines were also used to get ‘High’. In 1971, 5000 men were treated in hospital for combat wounds and 20,000 were treated for drug abuse. The fact that more troops were treated for drug abuse than combat wounds as well as sometimes Fragging their officers is definitive proof of low morale. More important reasons for low morale occurred during the war also. All soldiers need to know that the cause they are fighting for is a good one as well as knowing that the people back home support them and the cause. If they think that the war isn’t a good one or that the people back home are opposing them then they quickly lose faith in their duty. Between 1966 and 1973 there were 503,000 cases of desertion in the US army in Vietnam (Note – The figures include ‘Draft Dodgers’ and people who deserted multiple times). The truth is drafted soldiers no longer wanted to fight when they were despised by everyone, even their own people at home, and they couldn’t find any good reason left to stay in Vietnam unlike the North Vietnamese who were fighting for their homeland. All the soldiers were broken men and how could the US imagine winning a war if their own troops weren't willing to fight anymore. All of this helps to explain that the war was not just lost for military reasons alone, and that politics played a large part too. At the start of the war the media and people believed the war was the right course of action but as time passed people started questioning the purpose of it all. People began to realize that America wasn’t really at threat from communism and the war wasn't worth the lives of thousands of young soldiers. In 1966 the North Vietnamese finally let a reporter from the New York Times visit north Vietnam. He reported on the destruction of civilian areas and casualties caused by American bombing raids. The US army always denied bombing civilian areas or if there were civilian casualties, they claimed, there weren’t many of them. The reporters’ views widened still the ‘Credibility Gap’ and US citizens began distrusting what the American military was telling them. After the Tet offensive in 1968 the American people were outraged that the North Vietnamese so easily infiltrated South Vietnam with such numbers. For years they had been told that they were on the verge of winning the war but now they seemed further away than ever. Media coverage also helped to portray horrors committed by the American troops towards civilians such as My Lai. The American people were appalled with what they saw and began wondering who the bad guy really was, asking how they could support their own men when they were killing innocent women and children. The war was costing US citizens $20 billion dollars a year which meant that taxes would rise dramatically and LBJ would have to cancel his ‘Great Society’ programme of reform. This was obviously not a popular decision with the Public. President Johnson decided not to stand for re-election in 1968 knowing the war would cost him any chance he had of winning. What finally sparked off the entire nation was when the new president, Nixon ordered the initiation of ‘Operation Menu’. The order included the invasion & bombing of communist bases in neutral Cambodia and Laos. This only appeared as another act of war and a chance of another ‘Vietnam’, which greatly angered the American public. Protests sprang up in universities across the country at the escalation in their country’s role. In one of these protests 4 students were shot and killed by the National Guard at Kent University in Ohio. This Sparked off a further 400 protests in other universities. Other huge protest marches took place in 1969, 1970 and 1971 under the Anti-war movement, and in April 1971 as many as 500,000 people protested in Washington. Two weeks later another demonstration in favour of the war was launched. Only 15,000 took part. It was clear now that the people had spoken and with no other options Nixon began his process of vietnamisation. So after 10 years of hard gruelling war America finally left Vietnam in 1973, accomplishing nothing and leaving behind a corrupt government which would inevitably fall into communist hands. Because of the media it was the first television war and clearly had an effect on their success, lowering the confidence of GI’s and American people in the war. With taxes rising from costs of the war and not knowing if they could trust their own government anymore, the anti-war movement raged in America sparking riots and protests all across the country. The Vietnam War was a huge blow for American foreign policies, showing that communism was a force to be reckoned with if it could beat America. The policy of containment had failed and America’s domino theory was a flop, as the world hadn’t succumbed to communism as America had feared (apart from Laos). A complex chain of cause and effect lead to the dramatic events of 1973, events which still cast a shadow over American policy today.

ART HISTORY Essay Example | Topics and Well Written Essays - 250 words

ART HISTORY - Essay Example He is also credited with being one of the pioneers of a new form of painting that became popular in Europe in the second half of the twentieth century. Most of his paintings depict his chosen medium, which he sought to explore different forms of art in the early 1960’s. The painting of enlarged copies of black-and-white photographs that only encompassed the use of different shades of grey such as the 1964 picture cow and the 1965 picture kitchen chair catapulted him to fame. This is because he started a new form of using photographs as a starting point rather than a model towards an end in itself. He states that he blurs his images to make everything equal. The aim is to depict images as both equally equal and equally unequal without distorting the intended message. This is shown best in the illustration below. His work does not only include painting blurred pictures, but also multi-colored charts, drawings and

Study Guide Essay Example | Topics and Well Written Essays - 1000 words

Study Guide - Essay Example Many scholars think â€Å"Q† is important since they believe that the similarity was not coincidental and that it came from divine inspiration. H) The gospel of Matthew written by a Jewish scribe, however, some people believe that the book written by Mathew. It’s estimated that the book written in the 60’s. The purpose was to show that Jesus was the Messianic king. The gospel of the mark was written by peters interpreter. Some scholars believe the author was peters secretary. It is estimated that the book was written in the late 50s or early 60s. The purpose of the book was to show that Jesus was the Messianic servant. The book narrates the life of Jesus from when he baptized to his resurrection. The book of Luke written was by a gentile Christian in the 60 AD. The purpose was to show that Jesus is the universal savior. The book contains details of the events of the life of Jesus from birth to his ascension. I) The book of Acts was written by Luke. J) The basic p attern of the narrative structure within the book of Acts is paradigmatic. K) The book of Acts was written around the 62-70 AD. The book is believed to be written by Luke who was a gentile. The book was written to Theophilus. The word Theophilus means the one who loves the God. Therefore, the book was written for anyone who loves God (Rock and Anna 64). The main theme in this book is the significance of the Holy Spirit. L) Peter was one of Jesus disciples who denied Jesus three times. M) Paul was a follower of Jesus who preached the gospel to all nations. N) John was a disciple of Jesus. O) The gospel according to John was written to prove that Jesus was the son of God. The book was written by John the son of Zebedee. It was written around 85-90 AD. The book was written for the new believers and seekers. The main theme in the book of John is the revelation of God to man. P) Jesus turned water into wine, healed the noble man’s son, healed the man at the pool, fed the 5000, wal ked on water, healed the blind man and raised the dead. These were important to show that he was the son of God. Q) An epistle is a letter that was written to a person or a group of people. R) Who wrote the epistle? Who was the epistle addressed to? S) The book was written by Paul to the Galatians. It was written about 49 AD. The main theme is about faith and that people should believe in Jesus so to be accepted into the kingdom of God. The book was written to rubbish the claims of Judaizers who believed that Christians should follow the Jewish laws. Question 2 A) This one of the most popular Bible verses in the world. The verse shows the love that God has for humankind. That is why God sacrificed his only son. The verse also goes on to say that whoever will believe in the son of God will have eternal life. It, therefore, promises eternal life to the people who will follow the teachings of Jesus Christ. B) This verse is all about love. It speaks of the importance of love in the chur ch. Loving one another is not optional but it is a command from God (Rock and Anna 89). It also stresses on the importance of loving one another regardless of whether one is a Christian or not. We all should love one another. C) The verse goes to show that Jesus performed many miracles that are not documented in the bible. The miracles go to show that Jesus is the son of God. This is the main purpose why the book of John was written to show that indeed Jesus is the son of God. D) Faith brings Christians together and in the eyes of Jesus we are one

Agency's law and ethics of hiring a diverse workforce Essay

Agency's law and ethics of hiring a diverse workforce - Essay Example This paper analyses the various laws that regulate personnel management at UCSIS. It also analyzes a case law that was solved out of a dispute in relation to the rights of an employee. The case law under consideration is applicable to the management of personnel at UCSIS. According to this law, it is illegal for any individual to hire or recruit unauthorized immigrants, and it requires employers to verify the immigration status of its employees. This law directly affects the personnel management of USCIS because it establishes the guideline in which any agency within United States of America can employ people. On this basis, USCIS cannot employ anybody whose immigration status is not valid as according to the laws of America. If USCIS violates this law, dangers are that it will be fined approximately $ 10,000 of fine (Doak, 2012) . Another law that will affect the operations of personnel management of the agency is the worker adjustment, and retention notifying act. According to this law, employers with more than 100 employees must provide a sixty day notice in case they plan to conduct a mass lay off, or there is an intention of closing a plant. On this basis, this law directly affects USCIS because it has an employee base of more than 100 employees. Offices of USCIS are stationed in almost all the states of the country, and some selected embassies around the world. On this basis, in case the organization intends to lay off its employees it must notify them at least for a period of sixty days.A case law that defines how workers and employees should relate is the 1994 case law on Waters vs. Churchill. This was a case that concerned itself with the first amendment on the rights of public employees within a work place. According to this case, the Supreme Court held that if an employee of a organization engages in a manner that will threaten and disrupt the activities of an organization, then the given organization has a right to dismiss the named employee. In thi s case, a nurse was dismissed for uttering contents that the hospital under consideration believed would affect its operations (Tischauser, 2012). The Supreme Court ruled in favor of the hospital, denoting that if Churchill had uttered words that would affect the operations of the hospital, then the hospital had a right to dismiss Churchill. On this basis, the Supreme Court referred the cases back to the lower courts so that they may interpret what Churchill exactly said. Personnel Recruitment and Hiring Practice: The organization has enacted programs whose main aim is to facilitate the recruitment of a diverse workforce, as well as a high caliber of employees. This is a strategic priority within USCIS because of the benefits that comes with employing a diverse work force. These benefits include ability to attract various experiences and skills from different people, of different cultures. For example, there are some experiences that black people have passed through, that might be b eneficial to the organization. While interacting with customers of their origin, blacks might know of what their needs are. The same happens to Caucasians, or even employees who are Hispanics (UCSIS, 2007). The organization also aims at reinforcing and supporting the achievements of its various employees through career development and training. When the organization recruits, it has a policy to train its employees through on job training, or through class room training. This is for purposes of orienting them on the various cultures of the organization, and how they can improve on their work

Health education standards Essay Example | Topics and Well Written Essays - 500 words

Health education standards - Essay Example These topics were addressed at aiding the students in assisting students to obtain better personal relationships with their families, to introduce the notion of community health, to emphasize individual responsibility in regards to attaining a healthy lifestyle with particular attention paid to the need for physical activity and the dangers associated with tobacco use. The changes, in sum, mandated a more structural and comprehensive approach to health education. Teachers were expected to present health education in terms of the individual, the family, and the community. This more comprehensive approach to health education was to be illustrated using such fluid contexts as the school, mental health, and the prevention of violence. The apparent goals were to create an awareness of health issues in real life situations. The vision espoused by the proponents of these changes is fundamentally empowering. Rather than delving into basic health values the changes seek to truly and inspire the youth of California to identify health issues at a number of levels, to understand how health issues are best taken care of, and to promote a sense of individual responsibility. Again, the most novel aspect of today’s health care vision is its integrated and structural nature. There is a stress placed upon interdependence; more particularly, the vision stresses the interrelationships among health ideas, healthy people, healthy families, healthy schools, and healthy communities. Individual responsibility is important, but it serves mostly as a foundation upon which to construct larger types of healthy communities and groups. In short, the individual student is encouraged to accept a personal responsibility to contribute to each group he or she encounters and to function as an essential building block of a lar ger community. In order to pursue these noble objectives students are encouraged to view health issues, be they physical or mental, as part of their

Construction of Identity Essay Example | Topics and Well Written Essays - 1000 words - 1

Construction of Identity - Essay Example As Dhar (1952) had pointed out that an ideal mother is one who â€Å"brings forth in her consciousness of purity and self sacrifice and that flow of divine bliss which lulls the whole creation in her lap.† An ideal mother is a woman who brings to life a child whom she will rear, take care of, and love for the rest of her life. She is a woman who, not only thinks of the welfare of her child, but also of others; a mother who is willing to sacrifice her own happiness, even her life, for the betterment of her child. This concept of an ideal mother seems too good to be true. In the real world, motherhood has been interpreted in different ways. And these interpretations of being a mother also change as time goes by, as our society changes. Since the nineteenth century up to the present, different figures of motherhood have been produced, each of a different context. These figures came about from the different social and political discourses in different times. In a conservative political environment, the nation is being thought of as a family and it is believed that â€Å"mothers are constructed as the nation’s and the family’s moral guardian† (Woodward 1997:257). In this society, mothers are supposed to stay at home and just look after the children. Those who veer from this ideal are labeled immoral and unnatural. The society sees it unsafe if a mother shows any sign of independence such as earning a living or making her own lifestyle choices that she can afford. The figure of a single mother has also been a subject of political debates in a contemporary society. Being a single mother is seen as a problem in the society. Peter Lilley, the Secretary of State for Social Security (cited by Woodward 1997: 259), even said that â€Å"widows and the divorced deserve not our blame but our support as ‘deserving’ single mothers. The ‘undeserving’ single mother is, however, classified as a problem, a woman who acts irresponsibly

Human Resources Management and Organisational Dynamics Essay

Human Resources Management and Organisational Dynamics - Essay Example n on existence for 23 years; now, it is acknowledged as the largest independent business process outsourcing (BPO) player in Asia, employing no less than 2,000 Filipinos. Its expanse of BPO services diversely cover medical transcription, data conversion / encoding and software support services, mainly delivered for Fortune 500 blue chip companies. One of the strategies of SPI is to find and select employees who have the right orientation towards work and productivity right at the onset. SPI advocates the idea of a right hire resulting to a quick start. Based on strategic objectives and plans, competency requirements are laid down on a per position - per level basis. These competencies then become the basis of all HR systems, linking these systems clearly and logically. These same competency requirements then become the basis for targeted selection, against which potential employees are behaviorally assessed. This implies that right at the start – at the first step – of hiring, that SPI employees blend well into the organization’s culture and business strategy. Competencies are general descriptions of the abilities necessary to perform a role in the organization. These are usually described in measurable terms. They differ from job descriptions – while job descriptions typically list the tasks or functions and responsibilities for a role, competencies list the abilities needed to conduct those tasks or functions (McNamara, 2005). Assessing an individual’s specific strengths and development needs as they relate to the success profiles across levels of supervisors, managers and executive is a key component to selection, development, and promotion decisions.  Information and data used to drive these decisions must be accurate and objective. Targeted Selection is a system designed to meet the needs of a diversified workforce, offers a solution to common selection problems. Targeted Selection takes a systems approach to selection decisions: All aspects

Diversity in management development Essay Example | Topics and Well Written Essays - 250 words

Diversity in management development - Essay Example Diversity in management ensures that there is the removal of barriers and permit equality in employment and promotion for job seekers and employees. Diversity ensures that all employees are empowered to reach their full potential and grow both personally and professionally. It serves as a key to growth in the modern competitive worldwide marketplace (Cole & Salimath 2013). Firms that seek to dominate the world market relevancy need to embrace diversity in how they act and innovate.  It is important for any organization to attract and hire a diverse workforce that reflects the communities where the organization operates in order for them to have a sense of ownership. Effective diversity management leads to an environment that accommodates and supports individual differences and capitalizes on the talents that exist in a workforce. A diverse staff boasts of expert knowledge of the surrounding communities and helps a firm to expand to other markets and customers. Employing from diverse groups helps a business to avoid a lack of labor by having a larger pool of applicants from which a firm can draw (DWL

Fibre Optics Essay Example for Free

Fibre Optics Essay Optical Fibre is used to transmit light between 2 ends of the fibre, a ‘waveguide’ or ‘light pipe’. It is very thin, around the thickness of a human hair, and made of transparent fibre made of glass or plastic. Optical fibre is sometimes known as Fibre Optics when used in science and engineering. Instead of using one metal wire the threads of fibre optics are but in bundles which transmit messages and images and other data. Fibre optic cables can carry more data than metal cables as well as being less susceptible to interferences, being lighter and thinner and faster. However they are very expensive and fragile. Nevertheless most telephone and internet companies are starting to use fibre optics instead of metal cables and soon most communications will be using fibre optics. It works by using total internal refraction, where the light reflects backwards and forwards internally along the whole length so the image can be communicated clearly from one end to another In 1854, John Tyndall showed that light signal could be bent by demonstrating that light could be conducted through a curved stream of water. Next, in 1880 Alexander Graham Bell invented his ‘Photophone’. This transmitted a voice signal through a beam of light which worked very similarly to how a phone now works with electric signals. In 1888 a medical team in Vienna used bent glass rods to look inside the body. In 1895 a French engineer designed something similar to television which used bent glass rods to guide light images. Over the years many people started to develop things increasingly similar to the fibre optics used today. In 1952, a physicist named Narinder Singh Kapany performed experiments that led to to the invention of optical fibre. A few years later the type of optical fibre we used today were invented where the fibre is coated with cladding that could make a better refractive index. After this, development focused on the bundles of fibre used for image transmission. In 1956, researchers in Michigan created the first semi-flexible gastroscope, used to look inside the body in operations. Jun-ichi Nishizawa, a Japanese society, started the idea of using optical fibres for communications on 1963. Uses of optical fibres and the impact upon society Communication: They are used in telephone cables and are faster and have a higher bandwidth than copper cables. As telecommunication demand increases we will be needing fibre optics more and more as it offers huge communication capacity. A much greater amount of information can carried through an optical fibre in comparison to a copper cable. They are also cheaper and thinner so therefore easier to install and maintain though the installation price is significantly higher than installing copper wires. Also, as signals go along a cable some energy is lost, however, with optical fibre the signal can be regenerated every 50 km instead of the 2 km of copper wires. On top of all this they do not cause electrical interference o or cause sparks that could cause explosions Medical uses: Optical fibres are used in laproscopic surgery or keyhole surgery where a bundle of optical fibres, or an endoscope, is put down the patient’s body so the doctor can see the area he is operating on. They also allow doctors to see inside the patient’s body without having to perform surgery as it can be inserted through the mouth. Also they are used as bright lights that can be used by doctors.

Categories of drivers Essay Example for Free

Categories of drivers Essay Since the start of road transportation, there have been drivers of the varied kind. The modes of transportation changed from horses or horse driven carts to cars but these set of drivers have always remained since then. Drivers of automobiles can be categorized into three categories teenage drivers, old drivers which mainly comprises of senior citizens and drunk or substance abusive drivers. The safety on the road of a person is basically depended on the kind of driving one does. A person’s skill to drive depends upon a certain set of factors due which he gets categorized. Teenage drivers who use automobiles are mostly adrenalin driven and have a habit of being impatient on roads. Teenagers with attitude problems can indulge in major road mishaps and can cause severe damage to themselves along with the innocent car drivers on the road. A teenager cultivates his driving skills by looking at his parents or guardians and later on the pressure of his per group plays a massive factor in driving. It has been estimated about sixty five percent of passengers have had fatal injuries due to the reckless driving of an immature teenager. The habit of risk taking or trying to create impressions on their peer groups more often than not result in deadly crashes. If apart from impulsive behavior, a teenager also does any kind of alcoholic or drug abuse, then the combination of impulsive behavior with substance abuse not only makes them dangerous on the road, but also they risk of having the worst kind of crashes possible on road. As we age our reflexes and our ability to make life saving maneuvers also go down. This is a problem with all the old aged drivers in the world. These old drivers in their experience have a perfect mentality to drive safe, but because of ageing lots of occurrences physically take place like loss of good vision, or their loss of their ability for quick response time. These drivers won’t commit mistakes on purpose and would have a thinking of driving at lower speeds with an intention of attaining maximum safety. How much ever these drivers have good intentions, any physical bustle can cause them to crash anytime which sometimes makes a risky commodity on the road. The worst kind of a driver however is a driver who abuses alcohol or any substance and then drives a set of wheels. These are the kind of drivers who irrespective of their age which can comprise from being a teenager to being a senior citizen have the ability to kill and get killed depending on the amount of alcohol or drug they have consumed. These drivers knowing that they are not in right condition risk everyone’s life around and are equivalent of a deadly weapon on the road, as it become highly unpredictable about when they would crash and cost someone their lives. The following evidence will show the risk taken by these drivers and the amount of crashes that can take place because of their carelessness: ‘Nearly half a million people are injured in alcohol-related crashes each year. More than 15,786 of them die. Thats one death every 33 minutes. In 2000 in Kansas, 2,469 people were injured in alcohol-related crashes. Thats more than six persons injured each day’ (Courtesy: Kansas Department of Transportation, â€Å"Types of drivers†. Retrieved on November 24, 2008 from http://www. ksdot. org/burTrafficSaf/sns/Presentation/types. asp) It can only be understood that a safe and a good driver should always maintain patience while driving, as a small move from any of the three categories discussed above can cause them their lives for no fault of their own. Reference: 1) Kansas Department of Transportation, â€Å"Types of drivers†. http://www. ksdot. org/burTrafficSaf/sns/Presentation/types. asp

Cerebral Autoregulation Mechanism | Report

Cerebral Autoregulation Mechanism | Report From: Biose Ifechukwude Joachim Introduction Cerebral autoregulation (CA) is the multifactorial vascular mechanism that maintains a constant cerebral blood supply in spite of fluctuations in the cerebral perfusion pressure (CPP) (Lassen, 1959; Tiecks et al., 1995). This mechanism thrives for CPP values within the range of 50-150 mmHg (Lassen, 1959; Paulson, Strandgaard and Edvinsson, 1990; Panerai, 1998) (Fig. 1). The vascular response involved in CA is rapid and so robust that hypertension (Eames et al., 2003; Serrador et al., 2005; Zhang et al., 2007) and aging (Eames et al., 2003; Fisher et al., 2008; Liu et al., 2013; Oudegeest-Sander et al., 2014) does not alter its physiological role. However, CA is compromised following pathologic conditions such as traumatic brain injury, intracerebral haemorrhage, stroke, hyper-perfusion syndrome, and subarachnoid haemorrhage (Diedler et al., 2009; Atkins et al., 2010; Budohoski et al., 2012; Saeed et al., 2013; Buczek et al., 2013). Fig. 1. Cerebral autoreglation in relation to vascular response. Within the upper and lower boundaries of the autoregulatory range (dotted lines), blood flow remains constant (blue line with beads). As Pressure falls below the lower limit, vascular smooth muscle relaxes to allow dilatation, while constriction of vessels (red circles) ensues to reduce blood flow as pressure approximates the upper limit. Adapted from Pires et al., 2013. Classification Based on factors affecting cerebral blood flow (CBF), CA can be classified into two categories, metabolic autoregulation (MA) and pressure autoregulation (PA). Mainly due to changes in brain tissue pH (Cotev and Severinghaus, 1969; Betz and Heuser, 1967; Raichle, Posner and Plum, 1970), MA is the principal regulatory mechanism of CBF according to metabolic demand. This implies that MA responds to local or global ischemia and hypoxia which increases pH by increasing CBF via vasodilatation (Ekstrom-Jodal et al., 1971; Raichle and Stone, 1971).While PA is the vascular response to maintain blood flow following changes in perfusion pressure, achieved by varying the degree of vasoconstriction or vasodilatation of the cerebral vasculature. Mechanism In adults and under normal conditions, provided CPP falls within the boundary of 50-150 mmHg, CBF is preserved at approximately 50 mL per 100 g of brain tissue per minute (McHenry et al., 1974; Strandgaard et al., 1976; Paulson, Strandgaard and Edvinsson, 1990). Outside this range of CPP, CA is impaired and CBF becomes directly dependent on mean arterial pressure (MacKenzie et al., 1976; Heistad and Kontos, 1979; Baumbach and Heistad, 1985; Paulson et al., 1990). More so, should CPP falls below the lower boundary of CA, blood flow reduces and ischemia sets in (Hossmann, 2006). The precise mechanism of CA is currently elusive; however, it is believed to be subject to the interaction of neurogenic, metabolic and myogenic factors (Czosnyka et al., 2009; Novak and Hajjar, 2010). Intrinsic innervation is touted to be directly involved in the mechanisms of CA (Goadsby and Edvinsson, 2002) and extrinsic pathway is implausible, since CA is unimpaired following sympathetic and parasympathetic denervation in experimental animals (Busija and Heistad, 1984). The perikarya within the subcortical region of the brain, precisely those from the nucleus basalis, locus ceruleus and raphe nucleus project to cortical microvessels for the control of local blood flow by release of neurotransmitters (ACH, norepinephrine and 5HT) (Hamel, 2006). These released neurotransmitter substances interact with the receptors on smooth muscle, endothelium, or astrocytes to cause constriction or dilation, thus regulating blood supply according to the metabolic demand (Iadecola, 2004; Hamel, 2006; Drake and Iadecola, 2007). Also, metabolic by-products released by the brain during CBF decrease are important for CA (Paulson, Strandgaar and Edvinsson, 1990). These substances, potassium, adenosine, and hydrogen ion triggers vasodilatation. Another important component of the CA mechanism is the myogenic response of the cerebrovascular smooth muscle in regulating vascular tone. Constriction of the cerebral vasculature due to smooth muscle contraction ensues during pressure fluctuations at the upper boundary of the autoregulatory range of CPP, thus blood flow is not excessive (Fig. 1). Conversely, fluctuations at the lower limit of CPP is followed by vasodilatation (Fig.1) (Kontos, 1978,Busija and Heistad, 1984; Mellander, 1989; Osol et al., 2002). Furthermore, the direct contact between astrocytes and the parenchymal arterioles of the brain have been shown to play a role in CA (Rennels and Nelson, 1975; Cohen, Molinatti and Hamel, 1997; Iadecola, 2004; Hamel, 2006; Drake and Iadecola, 2007; Zlokovic, 2008). Most microvessels at the subcortical level have astrocytic end-feet at the interface between them and neurons (Kulik et al., 2008), thus, under the direct influence of the vasoactive factors released by astrocytes (Murphy et al., 1994). Interestingly, the type of cerebral vasculature may also contribute to CA in an unexpected manner, with respect to their response to blood flow changes. While basilar artery dilates in response to increased blood flow, MCA constricts Koller and Toth, (2012). Under Anaesthesia Anaesthesia puts the brain in a state of reduced neuronal activity, as a result CBF decreases in light of neurovascular coupling (Attwell et al., 2010). Also, in their studies in rats, Jones et al., (2002) reported that anaesthesia reduces the CCP levels below the lower limit of CA. More importantly, anaesthetics have significant impact on CA as they affect the vasculature of the brain, directly or indirectly. Under the influence of volatile anaesthetics, calcium entry via voltage gated Ca2+ channels on vascular smooth muscle cells is reduced significantly, causing the vasculature to dilate (Bosnjak et al. 1992), thereby, directly overriding CA. Also, anaesthetics cause profound respiratory depression in spontaneously breathing animals, consequently PaCO2 increased. Given that the vasculature of the brain is highly sensitive to changes in CO2, an increase value of PaCO2 stimulates cerebral vasodilatation (Kuschinsky, 1997; Willie et al., 2014); correspondingly CBF increases (Figure 2). These effects of anaesthetics lead ultimately to the failure of CA in mammals. However, certain anaesthetics for example Ethomidate, preserves CA (Wang et al., 2010). This is mainly due to their ability to keep PaCO2 nearly constant within the nomal range without artificial ventilation (Lacombe et al. 2005; Joutel et al., 2010). Fig. 2. Cerebral blood flow with respect to arterial pressure of CO2. CBF increases as PaCO2 level increases beyond the level of 25 mmHg. However, at 80 mmHg blood vessels are maximally dilated and CBF remains constant with a further increase in PaCO2 values. Adapted from Adapted from Hill and Gwinnutt, no date. Stroke During arterial occlusion, as in the case of ischaemic stroke, local cerebral perfusion pressure falls below the normal CA range while MAP does not change. With persistent occlusion, autoregulation fails (Reinhard et al., 2008; Reinhard et al., 2012; Immink et al., 2005; Atkins et al., 2010) and regional CBF further decreases. For this reason, blood pressure changes, high or low, results in poor outcome (Castillo et al, 2004; Aslanyan et al., 2003; Sandset et al., 2012). However, this is not entirely due to the failed autoregulatory capacity of the vessels during ischemia, but perhaps their normal vasodilatory capacity has reached a maximal limit (Petersen et al., 2015). The impaired autoregulatory response following acute stroke has been observed both in the affected and contralateral hemispheres (Cupini et al., 2001; Dawson et al., 2000; Dawson, Panerai and Potter, 2003; Fieschi et al., 1988; Gelmers, 1982; Lisk et al., 1993; Hakim et al., 1989). References Aslanyan S, Fazekas F, Weir CJ, Horner S and Lees KR (2003). GAIN International Steering Committee and Investigators: Effect of blood pressure during the acute period of ischemic stroke on stroke outcome: a tertiary analysis of the GAIN International Trial. Stroke. 34: 2420–2425. Atkins ER, Brodie FG, Rafelt SE, Panerai RB and Robinson TG (2010). Dynamic cerebral autoregulation is compromised acutely following mild ischaemic stroke but not transient ischaemic attack. Cerebrovasc. Dis. 29: 228–235. Attwell D, Buchan AM, Charpak S et al. (2010). Glial and neuronal control of brain blood flow. Nature. 468: 232–43. Baumbach GL and Heistad DD (1989). Remodeling of cerebral arterioles in chronic hypertension. Hypertension. 13: 968–972. Betz E and Heuser D (1967). Cerebral cortical blood flow during changes of acid-base equilibrium the brain. J. Appl. Physiol. 23: 726-733. Bosnjak ZJ, Aggarwal A, Turner LA, Kampine JM and Kampine JP (1992). Differential effects of halothane, enflurane, and isofluurane on Ca2 + transients and papillary muscle tension in guinea pigs. Anesthesiology. 76: 123–131 Buczek J, Karlin ´ski M, Kobayashi A, BiaÅ‚ek P and CzÅ‚onkowska A (2013). Hyperperfusion syndrome after carotid endarterectomy and carotid stenting. Cerebrovasc. Dis. 35: 531–7. Budohoski KP, Czosnyka M, Smielewski P, Kasprowicz M, Helmy A, Bulters D et al. (2012). Impairment of cerebral autoregulation predicts delayed cerebral ischemia after subarachnoid hemorrhage: a prospective observational study. Stroke. 43: 3230–3237. Busija DW and Heistad DD (1984). Factors involved in the physiological regulation of the cerebral circulation. Rev. Physiol. Biochem. Parmacol. 101: 161–211. Castillo J, Leira R, Garcà ­a MM, Serena J, Blanco M and Dà ¡valos A (2004). Blood pressure decrease during the acute phase of ischemic stroke is associated with brain injury and poor stroke outcome. Stroke. 35: 520–526. Cohen Z, Molinatti G and Hamel E (1997). Astroglial and vascular interactions of noradrenaline terminals in the rat cerebral cortex. J. Cereb. Blood Flow Metab. 17: 894–904. Cotev S and Severinghaus JW (1969). Role of cerebrospinal fluid pH in management of respiratory problems. Anesth. Analg. 48: 42-47. Cupini LM, Diomedi M, Placidi F, Silvestrini M and Giacomini P (2001). Cerebrovascular reactivity and subcortical infarctions. Arch. Neurol. 58: 577–581. Czosnyka M, Brady K, Reinhard M, Smielewski P and Steiner LA (2009). Monitoring of cerebrovascular autoregulation: facts, myths, and missing links. Neurocritical Care. 10: 373–86. Dawson SL, Blake MJ, Panerai RB and Potter JF (2000). Dynamic but not static cerebral autoregulation is impaired in acute ischaemic stroke. Cerebrovasc. Dis.10:126–132. Dawson SL, Panerai RB and Potter JF (2003). Serial changes in static and dynamic cerebral autoregulation after acute ischaemic stroke. Cerebrovasc. Dis. 16:69–75. 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Effect of nimodipine (Bay e 9736) on postischaemic cerebrovascular reactivity, as revealed by measuring regional cerebral blood flow (rCBF). Acta Neurochir. (Wien). 63: 283–290. Hakim AM, Evans AC, Berger L, Kuwabara H, Worsley K, Marchal G, Biel C, Pokrupa R, Diksic M and Meyer E (1989). The effect of nimodipine on the evolution of human cerebral infarction studied by PET. J. Cereb. Blood Flow Metab. 9: 523–534. Hamel E (2006). Perivascular nerves and the regulation of cerebrovascular tone. J. Appl. Physiol. 100: 1059–1064. Heistad DD and Kontos HA (1979). In: Handbook of Physiology: The Cardiovascular System III, Berne RM, Sperelakis N (Eds.). Bethesda, MD: American Physiological Society.  137–182. Hossmann KA (2006). Pathophysiology and therapy of experimental stroke. Cell Mol. Neurobiol. 26: 1057-1083. Iadecola C (2004). Neurovascular regulation in the normal brain and in Alzheimer’s disease. Nature Reviews Neuroscience. 5(5): 347–360. Immink RV, van Montfrans GA, Stam J, Karemaker JM, Diamant M and van Lieshout JJ (2005). Dynamic cerebral autoregulation in acute lacunar and middle cerebral artery territory ischemic stroke. Stroke. 36: 2595–2600. Jones SC, Radinsky CR, Furlan AJ et al. (2002). Variability in the magnitude of the cerebral blood flow response and the shape of the cerebral blood flow pressure autoregulation curve during hypotension in normal rats [corrected]. Anesthesiology. 97: 488–96. Joutel A, Monet-Lepretre M, Gosele C, Baron-Menguy C, Hammes A, Schmidt S, Lemaire-Carrette B, Domenga V, Schedl A, Lacombe P and Hubner N (2010). Cerebrovascular dysfunction and microcirculation rarefaction precede white matter lesions in a mouse genetic model of cerebral ischemic small vessel disease. J. Clin. Invest. 120: 433–445. Koller A and Toth P (2012). Contribution of flow-dependent vasomotor mechanisms to the autoregulation of cerebral blood flow. J. Vasc. Res. 49: 375–389. Kontos HA, Wei EP, Navari RM, Levasseur JE, Rosenblum WI and Patterson JL, Jr (1978). Responses of cerebral arteries and arterioles to acute hypotension and hypertension. Am. J. Physiol. 234: H371–H383. Kulik T, Kusano Y, Aronhime S, Sandler AL and Winn HR (2008). Regulation of cerebral vasculature in normal and ischemic brain. Neuropharmacology. 55: 281–288. Kuschinsky W (1997). Neuronal-vascular coupling. A unifying hypothesis. Adv. Exp. Med. Biol. 413: 167–176. Lacombe P, Oligo C, Domenga V, Tournier-Lasserve E and Joutel A (2005). Impaired cerebral vasoreactivity in a transgenic mouse model of cerebral autosomal dominant arteriopathy with subcortical infarcts and leukoencephalopathy arteriopathy. Stroke. 36: 1053–1058. Lassen NA (1959).Cerebral blood flow and oxygen consumption in man. Physiol. Rev. 39: 183–238. Lassen NA (1974). Control of cerebral circulation in health and disease. Circ. Res. 34: 749–760. Lisk DR, Grotta JC, Lamki LM, Tran HD, Taylor JW, Molony DA and Barron BJ (1993). Should hypertension be treated after acute stroke? A randomized controlled trial using single photon emission computed tomography. Arch. Neurol. 50:855–862. Liu J, Zhu YS, Hill C, Armstrong K, Tarumi T, Hodics T, Hynan LS and Zhang R (2013). Cerebral autoregulation of blood velocity and volumetric flow during steady-state changes in arterial pressure. Hypertension 62: 973– 979. MacKenzie ET, Strandgaard S and Graham DI et al. (1976). Effects of acutely induced hypertension in cats on pial arteriolar caliber, local cerebral blood flow, and the blood-brain barrier. Circ. Res. 39:33-41. McHenry LC, Jr., West JW, Cooper ES, Goldberg HI and Jaffe ME (1974).Cerebral autoregulation in man. Stroke. 5: 695-706. Mellander S (1989). Functional aspects of myogenic vascular control. J. Hypertens. 7(4): S21–S30. Murphy S, Rich G, Orgren KI, Moore SA and Faraci FM (1994). Astrocyte-derived lipoxygenase product evokes endothelium-dependent relaxation of the basilar artery. J. Neurosci. Res. 38: 314–318. Novak V and Hajjar I (2010). The relationship between blood pressure and cognitive function. Nature Reviews Cardiology. 7: 686–98. Osol G, Brekke JF, McElroy-Yaggy K and Gokina NI (2002). Myogenic tone, reactivity, and forced dilatation: a three-phase model of in vitro arterial myogenic behavior. Am. J. Physiol. Heart Circ. Physiol. 283: H2260– H2267. Oudegeest-Sander MH, van Beek AH, Abbink K, Olde Rikkert MG, Hopman MT and Claassen JA (2014). Assessment of dynamic cerebral autoregulation and cerebrovascular CO2 reactivity in ageing by measurements of cerebral blood flow and cortical oxygenation. Exp Physiol. 99: 586–598. Panerai RB (1998). Assessment of cerebral pressure autoregulation in humans—a review of measurement methods. Physiol. Meas. 19: 305–338. Paulson OB, Strandgaard S and Edvinsson L (1990). Cerebral autoregulation. Cerebrovasc. Brain Metab. Rev. 2: 161-192. Petersen NH, Ortega-Gutierrez S, Reccius A, Masurkar A, Huang A and Marshall RS (2015). Dynamic Cerebral Autoregulation Is Transiently Impaired for One Week after Large-Vessel Acute Ischemic Stroke. Cerebrovasc. Dis. 39: 144–150. Pires PW, Dams Ramos CM, Matin N and Dorrance AM (2013). The effects of hypertension on the cerebral circulation. Am. J. Physiol. Heart. Circ. Physiol. 304: 1598–1614, Raichle ME and Stone HL (1971). Cerebral blood flow autoregulation and graded hypercapnia. Eur. Neurol. 6: 1-5. Reinhard M, Wihler C, Roth M, Harloff A, Niesen WD, Timmer J et al. (2008). Cerebral autoregulation dynamics in acute ischemic stroke after rtPA thrombolysis. Cerebrovasc. Dis. 26: 147–155. Reinhard M, Rutsch S, Lambeck J, Wihler C, Czosnyka M, Weiller C et al. (2012). Dynamic cerebral autoregulation associates with infarct size and outcome after ischemic stroke. Acta  Neurol. Scand.125: 156–162.   Rennels M and Nelson E (1975). Capillary innervation in the mammalian central nervous system: an electron microscope demonstration (1). Am. J. Anat. 144: 233–241. Saeed NP, Panerai RB and Robinson TG (2013). The carotid artery as an alternative site to the middle cerebral artery for reproducible estimates of autoregulation index. Ultrasound Med. Biol. 39: 735–741. Sandset EC, Murray GD, Bath PM, Kjeldsen SE and Berge E (2012). Scandinavian Candesartan Acute Stroke Trial (SCAST) Study Group: Relation between change in blood pressure in acute stroke and risk of early adverse events and poor outcome. Stroke. 43: 2108–2114. Serrador JM, Sorond FA, Vyas M, Gagnon M, Iloputaife ID and Lipsitz LA (2005). Cerebral pressure-flow relations in hypertensive elderly humans: transfer gain in different frequency domains. J. Appl. Physiol. 98: 151–159. Strandgaard S (1976). Autoregulation of cerebral blood flow in hypertensive patients. The modifying influence of prolonged antihypertensive treatment on the tolerance to acute, drug-induced hypotension. Circulation. 53: 720-727 Tiecks FP, Lam AM, Aaslid R and Newell DW (1995). Comparison of static and dynamic  Cerebral autoregulation measurements. Stroke. 26: 1014–1019. Wang Z, Schuler B, Vogel O, Arras M and Vogel J (2010). What is the optimal anesthetic protocol for measurements of cerebral autoregulation in spontaneously breathing mice? Exp. Brain Res. 207: 249–258. Willie CK, Tzeng YC, Fisher JA and Ainslie PN (2014). Integrative regulation of human brain blood flow. J. Physiol. 592: 841–859. Zhang R, Witkowski S, Fu Q, Claassen JA and Levine BD (2007). Cerebral hemodynamics after short- and long-term reduction in blood pressure in mild and moderate hypertension. Hypertension. 49: 1149–1155. Zlokovic BV (2008). The blood-brain barrier in health and chronic neurodegenerative disorders. Neuron. 57: 178–201.

The Poem, Woman, by Nikki Giovanni Essay -- Poetry Analysis

The poem â€Å"Woman†, written by Nikki Giovanni, uses several metaphors to describe the journey of a woman and what she feels the man should do but will not do. She describes in many different ways how she wants support from the man, but he is unwilling to give it. In the first stanza, she starts the poem with the woman being a simple, insignificant thing. â€Å"She wanted to be a blade of grass amid the fields† (lines 1-2). Grass grows under your feet. Blades of grass are plentiful and ordinary. She just wanted to be just like every other woman. â€Å"But he wouldn’t agree to be her dandelion† (line 3-4). A dandelion is a deeply rooted weed. If it is pulled up by the roots, one has to get every single root up or the dandelion will grow back. This signifies that the woman wanted the man to be the solace in her life. In the second stanza, the woman in the poem is now referring to herself as a robin. â€Å"She wanted to be a robin singing through the leaves† (lines 5-6). Robins mostly stay in their own climate during the winter, and feed off of the berries in the tree. When spring is coming the robin starts to sing. â€Å"But he refused to be her tree† (lines 7-8). She wanted the support when she needed, but she also wanted the freedom to fly away when she needed to. The tree signifies structure and stability. She needed that stability, but he did not want to give it. In the third stanza, the woman has progressed into a spider. â€Å"She spun herself into a web and looking for a place to rest turned to him but he stood straight declining to be her corner† (lines 10-14). Spiders are normally very independent by nature. However a spider’s most desired place for a web would be a corner. A corner allows the spider a safe haven and many exit routs to esc... ...endent, aggressive, and predatory. Then she tried to be a book, a great resource. In her final attempt to get a response from him, she turned herself into a bulb, his vital life source. However she was a woman the whole time. The author could have been using metaphors to show what she thought were the characteristics of men and women. The poem more likely shows the progression of women over time to find their place in society and the man’s struggle to deal with it. The woman in the poem was desperately trying to find her place of significance. She learned in the end, that being who she was in other people’s eyes was less important than being who she was in her own eyes. Work Cited Giovanni, Nikki. â€Å"Woman†. Literature: An Introduction to Reading and Writing.7th ed. Edgar V. Roberts and Henry E. Jacobs. Upper Saddle River, N.J.: Prentice Hall, 2004. 1098.

Marcus Brutus as Tragic Hero in Shakespeares Julius Caesar Essays

Marcus Brutus as Tragic Hero in Shakespeare's Julius Caesar      Ã‚   In many stories there is a tragic hero. The hero finds out about himself and the people around him in the story. In Shakespeare's play, Julius Caesar, Marcus Brutus is the tragic hero. The play Julius Caesar is about politics and betrayal in ancient Rome. Brutus is part of the senate, which is below Caesar, who is soon to be crowned. The senate wants to overthrow Caesar to save Rome. To do this the senate has to get Brutus on their side and help them kill Caesar. Shakespeare portrays Marcus Brutus as a honorable naive about the character of men. Marcus Brutus fits Aristotle's definition of a tragic hero in a tragedy, in which is he is not good nor evil, is a man of noble status, and suffers from tragic flaws that brings about his demise.    One way that Brutus fits into Aristotle's definition of a tragic hero is that he is neither entirely good nor evil. Marcus Brutus always shows his loyalty to Caesar, even though he dislikes him. He would not think of betraying Caesar if Cassius had not pers... Marcus Brutus as Tragic Hero in Shakespeare's Julius Caesar Essays Marcus Brutus as Tragic Hero in Shakespeare's Julius Caesar      Ã‚   In many stories there is a tragic hero. The hero finds out about himself and the people around him in the story. In Shakespeare's play, Julius Caesar, Marcus Brutus is the tragic hero. The play Julius Caesar is about politics and betrayal in ancient Rome. Brutus is part of the senate, which is below Caesar, who is soon to be crowned. The senate wants to overthrow Caesar to save Rome. To do this the senate has to get Brutus on their side and help them kill Caesar. Shakespeare portrays Marcus Brutus as a honorable naive about the character of men. Marcus Brutus fits Aristotle's definition of a tragic hero in a tragedy, in which is he is not good nor evil, is a man of noble status, and suffers from tragic flaws that brings about his demise.    One way that Brutus fits into Aristotle's definition of a tragic hero is that he is neither entirely good nor evil. Marcus Brutus always shows his loyalty to Caesar, even though he dislikes him. He would not think of betraying Caesar if Cassius had not pers...

Essays --

This studies it is to obtain significant extended knowledge on the organizational form and linkage exist in international business operation by examines the business model in international professional service firms (IPFS) in order to pursue transnational strategy. In global integration-local responsive (IR) framework acknowledged that Multi-national corporation (MNCs) combines the international activities in order to response need of various countries. MNCs face a lot of pressure and has been careful in conducting responsive in integrate and strategic coordination which is known as transnational strategy. Global integrative and responsive could be achieved through standardization of business model and the business model customized for local markets respectively. Business model could be defined as a structure, content which could govern the transaction between local firms with its exchange partner. It could be very difficult to IPFs in standardizing because of the individual experts on the firm are centralize what the firms going to be offer to the public. Service customization it’s important to IPFs as to delivery serve locally and globally, in order achieved it acquired different business model. Integration defined as a resources flow in firm by technology within MNCs at firm level. International strategy it is involve with organization factors, industry factors and environments factors. IR itself was not adequate for same industry which this firms may follow different strategy in pursuing transnational strategy. In overcoming those challenges is to apply the business model by understanding how the companies would balance the integration and responsive. IPFS assets consist of the highly educated workforce and complex knowledge.... ...frames. Besides that the continuous and repetitious business has moderate and high global integration potentials respectively. Contrast to the unique business model which has limited opportunities for global integration and internalization. This analysis provides mangers knowledge on when to standardize and when to adapt to local needs in the different phases of the service delivery process of various business models. Three distinct of business models that coexist in the firm has different level of opportunities for global integration. It’s could be performed internationally but with different potential for global integration. The repetitious business model and the unique business model have the greatest potential and least potential respectively for global integration. This finding might relevant for other types where knowledge is the major value-creating resource.

Glasser Essay

This would be a clear departure from Freud’s lengthy approach where the counselor would interpret the client’s story or life experience. Rogers believed, using empathetic understanding and unconditional positive regard people would have the potential given the proper tools to resolve their own problems. Rogers identified accurate empathetic understanding as another critical task of therapists. Choice Theory / Reality Therapy; William Glasser, born May 11, 1925 is an American psychiatrist who developed Choice Theory / Reality Therapy in the early sixties therapies. Choice Theory is an explanation of human behaviour developed by Dr. William Glasser. Reality Therapy is the application of Choice Theory within the context of helping relationships Glasser first developed this approach to use working in schools for troubled adolescents and may explain his life-long interest in both therapy and education. In 1985 the Institute of Guidance Counsellors arranged for Dr. Glasser to visit Ireland. By 1987 the Irish branch of the William Glasser Institute was founded and now co-ordinates training throughout Ireland. Reality Therapy continues to grow all over the world today. Choice theory rests on an assumption that we are always free to choose. Comparative Analysis The reality therapist teaches the client ways to try to control the world around them and how to meet their personal needs. They believe that the client can and will change their life for the better. The reality therapist focuses on the clients actions and why they act the way they do. They point out what the client doing and in getting them to evaluate it. The belief is that the behavioral or emotional problem is a direct result of the client’s feelings about themselves. The therapist will help the client evaluate their behaviors and feelings, to challenge them to become more effective at meeting their needs. With Person-centered therapy the therapist will attempt to move the client towards self awareness, helping the client to experience previously denied feelings. They will teach the client to trust themselves and to use this trust to find their direction in life. Person Centered makes the client aware of their problems and then guides them to a means of resolve them. The therapist and client must have faith that the client can and will find direction. The therapist will try to motivate the client in fully experiencing and expressing their feelings. Person-centered therapy believes that good mental health is a balance between the ideal self.

Persuasive Message Framing Health And Social Care Essay

The writer argue that, in the context of urging societal alterations, message framing can be used as one of communicating schemes in societal selling context. By utilizing message bordering attack, public communicating can be presented in footings of the benefits ( additions ) or costs ( losingss ) framed associated with a peculiar behaviour. Research shows that bordering of such persuasive messages influences many societal determinations. Peoples tend to avoid hazards when sing additions or benefits, and tend to prefer hazards when sing losingss or costs. This paper investigates the nature of message framing, the taxonomy of message framing effects and alternate signifiers of message bordering presentation. The writer explored the differential effects between negative and positive framed message, the context in which message bordering surveies much more have been conducted and the account by which message framing could act upon people ‘s attitude, purpose and behaviour. It is concluded that the message bordering surveies had been conducted in a broad assortment of wellness communicating context and can be expanded to many other societal alterations contexts. The differential effects between negative and positive framed messages were exist because of: 1. The different penchants about hazard, 2. The asymetry between negative and positive information and the presence of moderator variables. The persuasion which happened in message bordering presentation will act upon people ‘s information processing in three stairss: 1. The sum of attending directed to the message influence the grade to which it is integrated into a mental representation of the issue, 2. Peoples differ in their receptiveness to the peculiar frame advocated by the message, based on both their experience and current state of affairs, and 3. The influence of a peculiar frame on existent behaviour depends on the sensed map of the advocated behaviour. Aditional researches may be neede d to make up one's mind what sort of framed message and situational and dispositional moderator variables that proper for the specific context of societal job.Cardinal words: societal selling, message framing, attitude and persuasion.1IntroductionAbout every state faces societal jobs in their day-to-day life. Health issues such as advancing people to avoid familial diseases, carrying people to halt unhealthy life manner ( e.g. smoke, drug and intoxicant dependence ) , advancing people to forestall deathly diseases ( e.g. malignant neoplastic disease ) and doing household program, are parts of these jobs. Decreasing energy supply is besides one of the jobs that require people to execute energy preservation behaviour. Significant attempts are needed to carry people to halt blowing their energy ingestion. The increasing traffic denseness besides require people to alter their drive and siting behaviour to be more carefully and safely in order to take down the traffic accident rate. In s hort, there are many public attitudes and behaviours needed to be changed to work out the societal jobs. Solving societal jobs affecting societal alterations. It means altering single and group life wont by transforming their harmful behaviours toward more productive one, altering attitudes and values of the community and the whole society and making new societal tehcnolgy in order to increase quality of life [ 1 ] . However, altering human behaviour is non an easy thing and it possibly the most debatable issue in human relation.The Role of Social Marketing in Solving Social ProblemsIn order to accomplish the expected status in a society that full of societal jobs, it is expected that marketing subject non merely focuses on profit-oriented companies but besides accommodates the societal dimensions of the society. The jobs such as pollution control, public transit, instruction, drug maltreatment, safe drive, household planning and public wellness, need advanced solutions and attacks to derive populace ‘s attending and support. The troubles found by societal sellers to pass on their thoughts and societal ends have been the concern of the selling experts for a long clip. To reply these phenomena, Kotler and Zaltman [ 1 ] argue that marketing attacks can be used to work out specific societal jobs by implementing the selling rules such as analysing, planning and commanding the jobs of societal alterations. The selling constructs and techniques can be used efficaciously to advance single and group to execute recomended behaviour. Social selling is a promising model to program and implement the societal alterations. Kotler and Zaltman [ 1 ] define societal selling as a design, execution and control of plans carried out to act upon the acceptableness of societal thoughts that involved merchandise design, pricing, communicating, distribution and selling research. However, using the societal selling program attack does non intend that the societal ends will be automatically achieved because it merely develops a mec hanism which relates the experts ‘ cognition on human behaviour and the execution of the recommended cognition which brings good cause to the society. Different from Kotler and Zaltman, Andreasen [ 2 ] positions societal selling as the attempts to act upon the mark audience ‘s behaviour. Harmonizing to Andreasen, societal selling is the version of commercial selling engineering onto the analysis, planning, executing and rating plans which designates to act upon the behaviour of the mark audience to better their ain mental and physical life and/or the society in which they live. Harmonizing to Andreasen, the footing of societal selling is to alter one ‘s behaviour. Social selling is related to behavioural mentality. It stressed on instruction and propaganda plan that merely will be usefull if brings behavioural alterations. It is interesting to societal alterations practicioners as could partly explicate why people do certain behaviour. The consumer ‘s behavior attack, harmonizing to Andreasen [ 2 ] , can be applied in societal selling issues. The outgrowth of exchange theory is the chief stimulation to marketing faculty members to spread out the constructs of consumer ‘s behaviour and selling such as the usage of seat belt, blood giver, etc. Promoting the consumers to donate their blood, for case, does non affect offering merchandises or services, nor does it affect payment to be done by the consumers. However, it will convey many benefits for the quality of life of the society if the recomended behaviours were performed. Theories and theoretical accounts for societal selling abound, with small formal consensus on which types of theoretical accounts for what types of societal selling jobs in what sorts of state of affairss are most appropriate [ 3 ] . The basic constructs of societal selling involve alterations. Social sellers try to act upon other ‘s behaviour which consists of [ 2 ] : a. get downing certain behaviour, b. halting certain behaviour, c. altering certain behaviour. The get downing point of behavior class opens a figure of research chances in the field of societal selling such as disease bar, early sensing of diseases, birth control ( to get down a certain behaviour ) , the danger of smoke ( to halt a certain behaviour ) , and organic nutrient ingestion and environmentally friendly merchandise use ( to alter a certain behaviour ) . In the visible radiation of act uponing other ‘s behaviour, societal selling urges the execution of proper communicating scheme to carry people. In this paper, the writer argue that one of the effectual communicating methods which may be considered to carry people to execute recomended behaviour is the message bordering attack. Message framing can be the promising communicating scheme to heighten people conformity in order to do societal alterations. It could be implemented in wide country of societal issues such as wellness, safe drive, proenvironmental behaviour and so on.Framing Theory and Message FramingFraming theory starts from Prospect Theory introduced by Tversky and Kahneman [ 4 ] . Framing posit of prospect theory provinces that the manner an information presented, in footings of benefits and losingss, may act upon the behaviour based of two grounds. First, people tend to avoid hazards when sing additions, that is, when having messages in the signifier of positive fra ming. On the contrary, they are likely to take hazards when sing losingss or costs, that is, when having messages in the signifier of negative framing. Consequently, the penchants towards risk-taking to a great extent depend on whether the thought is presented in the frame of addition or loss contexts. Therefore, persuasive information may be presented by demoing the possible benefits earned if the information presented is purely followed or the possible losingss earned if the information is non taken. Second, this theory argues that people will probably to avoid hazards which make the losingss look much bigger than the benefits earned. In line with the chance theory, two logical statements of an issue, if presented in two different ways, may ensue in different determinations. The most popular illustration of this issue is the Asiatic Disease Problem experiment conducted by Kahneman and Tversky [ 5 ] : to 152 topics who were presented to the hypothesis inquiries which required them to conceive of that the US authorities had been fixing an action to forestall diseases in Asia. It was predicted that the disease might kill 600 people. There were two plans proposed to forestall the disease ; Program A and B. It was assumed that the estimated effects of the plan were as follows ( presented in positive framing ) : If plan A was chosen, they would salvage 200 people If plan B was chosen, 1/3 of 600 would likely be saved and 2/3 people would likely non survive. The consequences of the experiment showed that 72 % of the respondents preferred Program A instead than Program B. The same inquiries were besides proposed to the other 152 topics. This clip, the plans were Program C and D which were presented in negative framing with the undermentioned effects: – If plan C was taken, 400 would decease – If plan D was chosen, none of 1/3 of 600 would decease and 2/3 of them would likely decease. In this 2nd group of topics, 78 % preferable plan D. From the illustration given, it is evidently seen that A and C are similar to plan B and D. The response was rather predictable based on the rules of diminishing sensitiveness attached to prospect theory. The presentation of the options in the framing informing the figure of people to be saved has clearly shown the benefits of avoiding the hazards. It is much better to salvage 200 people, definite in figure instead than to salvage about 200 people, indefinite in figure. Meanwhile, the presentation of the options in the framing informing the figure of victims shows the topics preferred to take hazards when faced with the possible losingss. It is rather interesting to analyse the chance appeared in this instance. The survey of Kahneman and Tversky [ 5 ] shows that single determination is consistently influenced by how an issue is presented. Specifically, person will be given to avoid hazards when confronting messages presented in a positive framing ( emphasizing on benefits gained ) and s/he will prefer to take hazards when confronting a job presented in negative framing ( emphasizing the losingss gained ) . They argue that each individual relies on a figure of limited heuristics and prejudices in doing complex determinations. Each prejudice and heuristics depends on the preparation of the thought at the beginning of the procedure. Prospect Theory give us a canche to utilize its rule in showing a persuasive message in order to heighten message receiver ‘ conformity, called message framing. Message framing is the presentation of persuasive messages which stresses on the benefits to be gained if the messages are followed ( positive framed/gain framed ) , or on the hazard facets if the messages are non followed[ 2 ]( negative framed/loss framed ) . It is one of persuasive tactics which is strategically used in pass oning persuasive messages to other people. It is used as a paradigm to understand and look into communicating scheme and behaviour in a broad scope of subjects. The related subjects include psychological science, communicating, organisational determination devising, economic sciences, wellness communicating, media surveies and political communicating [ 6 ] . Pprevious researches on persuasive power of message bordering show that the presentation of different types of message framing will ensue in different persuasive effects.Taxonomy of Framing EffectssLevin et Al. [ 7 ] designs a taxonomy which differentiate the framing effects into three classs: hazardous framing, property framing and end framing. The effects of the first framing are those that can be explained as follows: for illustration, in a certain state of affairs, S+ describes a positive status ( such as being alive, winning and being healthy ) , with a figure of n response options which implies different terminal consequences with different degree of uncertainness ( r1, r2, aˆÂ ¦rn ) . On the other side, S- means a negative status ( being dead, being lost, being ill ) with the same figure of n response picks and terminal consequences. The consequence of hazardous framing is that one tends to take options with low uncertainness in S+ , and to take options with high uncertainness in S- . In other words, this status refers to the inclination to prefer definite options in positive frame and hazardous options in ne gative frame. The experiment conducted by Kahneman and Tversky [ 5 ] can be used to explicate this job. The effects of 2nd framing or attributee bordering consequence can be elaborated as follows: for illustration, a certain property ( object or incident ) A+ indicates positive status ( success, nonfat, etc ) with a figure of n response picks which implies different degree of attractive force ( d1, d2, aˆÂ ¦dn ) . Meanwhile, the same property shows negative conditions ( failed, fatty etc ) indicated as A- with the same figure of response picks and the same degree of attractive force d1, d2, ..dn. The attribute framing effects are defined as the inclination of a topic to measure A+ with higher degree of attractive force and A- with lower degree of attractive force. It refers to the inclination of the topic to do a more positive rating on the presented stuffs in positive frame. The experiment carried out by Levin and Gaeth [ 8 ] revealed that beef was considered to be more delightful when positively labeled ( 75 % fat free ) compared to negatively labeled such as ‘contain 25 % fat ‘ . There are at least two different rules between hazardous framing and property framing. The first difference is that attribute framing does non affect hazard use. The 2nd 1 is that the mark is non in the signifier of taking the independent response picks, but in measuring the credence to certain points. The 3rd consequence is the effects of end bordering. They can be explained as follows: for illustration, a certain message M+ contains a positive frame ( chance to derive benefits or avoid losingss ) and the other message contains negative frame ( chance non to derive benefits or suffer losingss ) indicated by M- . The effects of end framing are the differences in the persuasive consequences between M+ and M- to accomplish a certain behaviour. Based on above taxonomy, the presentation of message framing in wide societal alterations context ( such as advancing disease sensing behaviour, disease bar behaviour, energy salvaging behaviour, birth control behaviour, pro-environmental behaviour, save driving behaviour, healthy diet and exercising behaviour and so on ) could be categorized into end framing as the presentation of negative framing or positive one could convey different persuasion effects to the message receiver.Forms of Message Framing PresentationLevin and Gaeth [ 8 ] argue that there are two types of message framings ( See Table 1 ) . The first type is how the negative or positive message is communicated across. The positive message emphasizes on the benefits received by the consumers for utilizing the merchandises or making the expected behaviour. The negative message emphasiss on the consumer ‘s losingss for non utilizing the merchandises or making the recommended behaviour. The 2nd type discusses the nega tive and positive facets of the message itself. Levin and Gaeth reference that the fat contained in the beef is 25 % fat or 75 % thin. As a affair of fact, there are really few merchandises which inform their negative effects to the consumers. In line with Levin and Gaeth, O'Keefe [ 9 ] maintains that the attractive force of positive and negative framing phrases can be presented in two different ways. First, whether the result described is the coveted result. Second, whether the result described is an achieved result ( gained, proposed, accomplishable ) or something to avoid ( gotten rid of, unexpected, unattainable ) . As displayed in Table 1, addition framed messages, for illustration, can be presented in: â€Å" if you comply the promoted action, you will derive the expected result X † or â€Å" if you do the recommended action, the unexpected result Y can be avoided † . Meanwhile the loss framed messages can be presented: â€Å" if you do non make the recommended behaviour, the expected result X will non be achieved † or â€Å" if you do non make the recommended action, the unexpected result Y will happen † . Nevertheless, it has non been really clear whether the assorted types of message pr esentation will impact the comparative effectivity of addition framed and loss framed messages. Table 1. Techniques of Message Framing PresentationPresentation techniquesTypes of FramingStatementOutcome is described in the expected or unexpected results. Positive frame â€Å" if you do the recommended actions, the expected result X will be gained † Negative frame â€Å" if you do non make the recommended actions, the unexpected result Y will happen. Results are presented as something achieved or avoided. Positive frame â€Å" If you do the recommended actions, the unexpected result Y may be avoided † . Negative frame â€Å" If you do non make the recommended action, the expected result X will non be gained. † Beginning: extracted by the writer.Differential Effectss of Positive and Negative Framing on PersuasionIn the last 30 old ages, 100s of empirical surveies have been conducted to demo and look into the framing effects in several different contexts. Around 15 surveies had been conducted on the effects of bordering each twelvemonth [ 10 ] . There are besides legion theories developed to explicate human behaviour based on the appraisal of benefits and losingss. However, findings on the effects of bordering have non shown any conclusive consequences [ 9 ] . Probe on about 70 old surveies showed [ 11 ] , so far, bordering researches are much more conducted in wellness and consumer behaviour contexts. In wellness behaviour context ( see Appendix 1 ) , many researches on message framing are conducted to promote the behaviour to make early sensing and bar to diseases [ 42 ] . Some of those researches were carried out in the context of chest malignant neoplastic disease sensing through chest ego scrutiny or mammography trial [ 12 ] , [ 13 ] , [ 14 ] and [ 15 ] , bad effects of smoking [ 16 ] , sexually-transmitted diseases [ 17 ] , the effects of cholesterin on bosom disease [ 18 ] , cholesterin testing [ 19 ] , the usage of dental floss [ 20 ] , fatty content on nutrient [ 21 ] and the usage of gargle [ 22 ] . In the field of wellness, persuasive power of loss framed tends to surpass that of addition framed. However, the consequences of the research in general are still inconclusive [ 21 ] , [ 15 ] , [ 23 ] . Some surveies found the effectivity of negative framed message [ 12 ] , [ 30 ] and the others found the opposite one [ 19 ] , [ 17 ] . Rothman and Salovey [ 31 ] province that loss framed messages are more persuasive in advancing disease sensing and other hazardous behaviour while addition framed messages are more persuasive in advancing disease bar and other low hazard behaviour. The advantages of the persuasive power of loss framed over that of addition framed in the old surveies is closely related to bordering determination. The surveies show different penchants between the two determination options ( which are fundamentally tantamount to one another ) when they are presented in different frames ( loss and addition framed ) . It is supported by Tversky and Kahneman [ 4 ] who maintain that, fundamentally, an person does non fond of losingss ( remaining off from hazards ) when sing the benefits or consequences, but takes hazards when confronting possible losingss or costs. Therefore, when results are presented in loss framing ( emphasizing on the facets of possible loss ) , a individual prefers to take hazards. This is based on Kahneman and Tversky ‘s classical experimental findings [ 5 ] on deathly diseases that have often been replicated to different topics[ 3 ]. There are at least three grounds that could be used to explicate the differential effects of framed messages [ 9 ] . First, the ground is related with the determination framing. Previous surveies showed that there are different penchants between two determinations ( that must be tantamount ) when the two determinations presented in different frames. Tversky and Kahneman [ 4 ] explain that people fundamentally do non like loss ( avoid hazard ) when they were sing hazards. So, when the result is presented in negative framed ( stressed the loss or hazard facets ) , people will prefer hazardous pick. This statement is based on Kahneman and Tversky ‘s experiment called fatal disease [ 5 ] . Second, the differential effects in negative and positive framed message are caused by dissymmetry between negative and positive information. Negative information by and large has unbalanced effects on determination compared with tantamount positive information. A negative stimulation is besides easy to be recognized. Research show that negative stimulations could be detected in a lower degree of exposure compared with the positive 1. In add-on, negative happening consequences in stronger and faster reactions. There are three accounts about asymmetrical places between positive and negative information. The first dissymmetry provinces that negative information normally has imbalanced influence to a determination compared to the similar positive information. The 2nd dissymmetry explains that negative stimulations can be easy detected on the lower degree of exposure compared to positive stimulation. Third dissymmetry is that a negative event consequences in a stronger and quicker reacti on [ 9 ] . The 3rd ground is the presence of moderator variables. Review on old researches [ 11 ] happen several moderator variables normally used and caused the differential persuasion effects of message bordering. They are the engagement of message receivers and content of the messages [ 19 ] , [ 17 ] , [ 13 ] , types of recommended behaviour ( in wellness context ) , and types of communicated results [ 9 ] . Another moderator variable which besides becomes the topic of research is the order of presentations [ 24 ] , credibleness of message beginnings [ 25 ] , single differences which include: demand for knowledge [ 26 ] , degree of message amplification [ 27 ] , message receiving system motive [ 20 ] and perceptual experience to put on the line [ 28 ] . Researches showed the presence of moderator variable streghtened the persuasive power of framed message. The findings of the researches on the effects of message framing are steadfastly supported by the effectivity of positive framing in the surveies conducted by Levin and Gaeth [ 8 ] , Maheswaran and Meyers-Levy [ 19 ] , Diamond and Sanyal [ 29 ] , Rothman et Al. [ 30 ] , Block and Keller [ 17 ] , and Donovan and Jalleh [ 21 ] . Previous surveies show that positive framing is more effectual when the communicated message contains recommended low hazard behaviorsuch as like cholesterin sensing to the topics who had low degree of engagement in Maheswaran and Meyers-Levy ‘s survey [ 19 ] or preventative behaviour [ 31 ] . It was found that the presentation of the message in positive framing may increase people ‘s inclination to give positive reappraisal of a merchandise which in bend addition the chance to take the merchandise [ 8 ] , [ 21 ] . This determination is consistent with Kahneman and Tversky [ 5 ] who province that an single tends to avoid hazard when confronting a jo b presented in positive framing. In some instances, the mixture of positive and negative messages turns out to be the most effectual manner. Meanwhile, another survey studies there are no differences between the two framing conditions. Lerman et Al. ( 1992 ) in Donovan and Jalleh [ 21 ] did non happen different effects among participants who read the message in negative framing and the message presented in positive framing about the importance of mammography written in the brochure. Besides, Tykocinski et Al. [ 32 ] did non happen different effects between positive and negative framing. Framing effects will be found when there is an interaction with personal concept named self disagreement. Assema [ 34 ] province that there are no bordering consequence in his survey in healthy diet context. Beyond many research in wellness context, research about message framing besides conducted in the country of energy preservation [ 35 ] . Gonzales et Al. [ 10 ] , conducted a quasi experiment technique based on the rules of societal psychological science. Hence, the findings of his survey support the effectivity of loss framed messages. Research on message framing is besides carried out on environment-friendly behaviour, including recycle, preservation, and green life style in a survey by Davis [ 36 ] . This research findings revealed that negative framing gave the most positive response and the highest purpose to take part in environment-friendly behaviour. From the abovementioned account, the author draws decision that though assorted researches on the effects of bordering have been conducted, so far, there is no conclusive consequences in which bordering signifier is most effectual [ 13 ] . Some of the surveies argue that negative framing is more effectual than positive bordering [ 12 ] , [ 31 ] , yet others mention the opposite consequences ; positive framing is more effectual than negative bordering [ 8 ] , [ 21 ] . Some of the findings of the surveies indicate that the effectivity of a certain framing depends on situational and dispositional factor [ 6 ] . Based on his meta analytic, O'Keefe [ 9 ] province that loss framed entreaties are non by and large more persuasive than addition framed entreaties. For promoting disease bar behaviours, gain-framed entreaties are more persuasive than loss-framed entreaties ; for promoting disease sensing behaviours, gain- and loss-framed entreaties do non differ significantly in strength. The co mparative strength of otherwise framed entreaties seems small influenced by ( a ) whether the gain-framed entreaties emphasize the attainment of desirable provinces or the turning away of unwanted provinces or ( B ) whether the loss-framed entreaties emphasize the attainment of unwanted provinces or the turning away of desirable provinces. Our treatment about the wide context of message bordering surveies indicate that bordering attack can be considered as one of communicating attacks to advance societal alterations trough altering public values, attitudes and behaviour. As one of societal selling publicity scheme, as proposed by the writer, message framing could be implemented in the degree of single or community behaviour. However, it is needed extra surveies in more assorted context to analyze the proper message bordering attack and situational and dispositionalvariables to considered in each specific country, in order to acquire cognition, what sort of framed message does more persuasive in each country.How Can the Framed Message Influence Attitude Change and Behavior?The common result variable of the framed message theoretical account was persuasion, as assessed through attitude alteration, station communicating understanding, behavioural purpose and behaviour [ 9 ] . Persuasion is an attitude alteration as a cons equence of exposure to information achieved from other parties. This exposure can be in written or verbal messages sent by the beginning to the receiving system [ 38 ] , [ 39 ] . Variables impacting persuasions normally operate by giving hints or statements, making prejudice in information processing, and make up one's minding the figure of amplifications done in a message [ 40 ] . Refer to Eagly and Chaiken ( 1984 ) in Seethaler and Rose [ 37 ] , there are three attacks in persuasion mechanism, i.e. : 1 ) Cognitive Response Approach, 2 ) Attributional Reasoning Approach, and 3 ) Heuristic Processing Mode. Prospect theory, from which message framing originated is one of theories that explained attributional logical thinking attack. Harmonizing to this attack, message receiver seek to explicate the message s/he receives through causal reading related with societal norms or environmental status. So, it is clear that message framing is one of persuasion beginnings. Persuasion which happened in a framed message presentation is one of persuasion beginnings caused by the message features. Harmonizing to Olson and Zanna, there are several issues which encourage persuasion to take topographic point: beginning of the message, features of the message and features of the message receivers [ 38 ] . The effects of message framing may go on to all degrees of message receiver. It can be applied in the degree of interpersonal, intrapersonal, groups, organisations, inter organisations, and society [ 6 ] . Although there are more research conducted on the consequence of framing in single degree [ 12 ] , [ 19 ] , [ 31 ] , [ 8 ] , [ 30 ] , [ 21 ] , [ 13 ] , [ 15 ] dan [ 23 ] . However, there are besides some researches on the effects of bordering in the group degree [ 41 ] . The information processing when person receives a framed message can be closely related to psychological procedure used in proving the information, doing determinations, and pulling decisions about the surrounding. There are several account how people treating a framed information. Refer to Hallahan [ 6 ] , bordering operates by making prejudice in person ‘s cognitive procedure of information through at least two mechanisms. The first mechanism is giving contextual intimations that direct the receivers in doing determinations and pulling decisions of a message. Tversky and Kahneman [ 4 ] argue that negative or positive framing in a determination works as cognitive heuristic or regulation of pollex which directs the determinations to uncertain or hazardous state of affairs. The negative reaction to losingss or hazards is consistent with the findings which province that negative information is considered more earnestly than positive information and given more attending. This is b esides consistent to the motivational theory which states that person of course acts to make self-defense. This statement can explicate, why some research findings [ 4 ] , [ 12 ] , [ 19 ] uncover the advantage of negative framed messages than positive 1s. The 2nd mechanism is through priming. It is a procedure where a human being organizes the gained cognition in the memory through cognitive construction or strategy which acts as barrier in constructing and construing a state of affairs and event. How a framed messages influence people ‘s determination besides can be explained based on the information processing phases. The procedure by which framed messages influence opinion and behaviour could be explained at least in three of import phases. First, the sum of attending directed to the message influence the grade to which it is integrated into a mental representation of the issue. Second, people differ in their receptiveness to the peculiar frame advocated by the message, based on both their experience and current state of affairs. Third, the influence of a peculiar frame on existent behaviour depends on the sensed map of the advocated behaviour [ 31 ] . Harmonizing to Rothman and Salovey [ 31 ] , in order to react to framed message, people have to comprehend the message foremost. But, to simply comprehend the message is non sufficient to actuate behavior alteration. Framed message can act upon the behaviour merely if it integrated into a individual ‘s cognitive representation of the issue. Given that behavioural determinations are thought to reflect the consideration of relevant beliefs, a individual ‘s perceptual experience of an issue needs to reflect the peculiar place advocated by the framed entreaty. The construct of Elaboration Likelihood Model [ 40 ] besides can be used to explicate how people respond to a framed message. Petty and Cacioppo [ 40 ] explain, there are two alternate manners in which persuasive entreaty are processed: 1 ) Systematically ( attending to the peculiar inside informations of the message ) , and 2 ) Heuristically ( attending to come up characteristics of the message ) . The mode in which a framed message is processed significantly affects its ultimate influence. The cognitive assimilation of the frame provided by a peculiar entreaty is likely contingent on the systematic processing of that entreaty [ 31 ] . Some old researches in diverse set of contextual variables showed that comparative strength of addition and loss framed was limited to those participants who processed the message consistently [ 19 ] , [ 30 ] . Systematic processing of a framed message is a necessary stipulation to detect the predicted advantage of addition bordering particularly in w ellness behaviour context ( addition framed message in bar behaviour and loss framed for sensing behaviour ) . How do people accept the framed message? Rothman and Salovey [ 31 ] province that even though people may be motivated to treat a framed entreaty consistently, they may non be receptive to the frame advocated by the message. There are two factors were sing in discoursing the willingness to accept the peculiar frame provided by an entreaty. The first factor is an on-going temper that may determine one ‘s receptiveness to a framed message. One ‘s temper may act upon whether a state of affairs is perceived in footings of losingss or additions as feelings can function as information about one ‘s current state of affairs. Sad tempers may corroborate that possible losingss are possible, whereas happy tempers may underline the saliency of possible additions. However, temper had no consequence on perceptual experiences of possible additions. Peoples who felt happy perceived greater cost to a possible loss compared with participants in a impersonal temper. The influence of te mper on perceptual experiences of likeliness mediates the comparative strength of gain- and loss-framed statements ( Wegener et al. ( 1994 ) in [ 31 ] ) . Participants were more persuaded by gain-framed statements when in a happy temper, but loss-framed statements were more persuasive when they were in a sad temper. The 2nd factors that are impacting willingnes to accept framed message are anterior cognition and experience that may curtail one ‘s willingness to follow a peculiar frame [ 31 ] . Using wellness information context, Rothman and Salovey say that the information presented is understood within the context of an person ‘s experiences and cognition. When the issue is either new or unfamiliar, people have few preconceived impressions about the issue, which should ease the acceptance of the frame emphasized in a recommendation. To the extent that the position provided by the framed entreaty is consistent with one ‘s initial apprehension, one should hold small trouble following the suggested frame. However, when the frame does non fit one ‘s experiences, the unexpected position should arouse systematic processing of the message, but this does non needfully connote that the advocated frame will be adopted. If the initial position is strong plenty, it is possible that people might reframe a message that did non fit their dominant position. Unfortunately, the grade to which people efficaciously reframe messages and their subsequent impact on determination devising has non been tested through empirical observation. Although the abovementioned phenomena are used to explicate the wellness behaviour context, the writer argue that this besides can be used to explicate the information acceptance in broad scope context of societal alteration messages. So far, we have discussed the importance of message bordering use in persuade people to execute recomended behaviour and how they will treat and have the framed information. However, the most of import end of any framed message is to advance a peculiar behaviour. Rothman and Salovey [ 31 ] told that, even when a framed has been processed and assimilated, its peculiar impact on behaviour is contingent on perceptual experience of the behaviour itself. They suggest that beliefs refering both the effectivity of a behaviour ( response efficaciousness ) and one ‘s ability to execute that behaviour successfully ( self efficaciousness ) predict the likeliness of the behaviour being carried out. Based on Protection Motivation Theory they suggest that efficaciousness beliefs may be peculiarly of import when people act in response to a loss framed entreaty. It has been observed in Meyerowitz and Chaiken [ 12 ] survey that revealed adult females who received a loss framed pamplet recommend ing BSE later held the strongest ego efficaciousness beliefs and that to keep strong efficaciousness beliefs partly mediated the influence of the loss frame on behaviour. Based on my reappraisal on old surveies [ 11 ] , it is non all of them utilizing behavior as dependent step. The trouble of longitudinal survey to mensurate the existent behaviour may be the reply of this issue. Studies who involved behavior as the dependent step can be find in Meyerowitz and Chaiken [ 12 ] by comparing immediate step and subsequently step as the placeholder of behaviour and Detweiler et Al. [ 43 ] utilizing sunscreen with SPF order. Most of old research limited their dependen step on behavior purpose or behaviour inclination and this bound the significance of their research findings [ 44 ] . Decision From above treatment, several decision could be drawn. The being of several societal jobs require us to acquire involved in making the expected status in our society by implementing societal selling knowlegde. Social selling attempt to act upon other ‘s behavior including [ 2 ] : a. get downing certain behaviour, b. halting certain behaviour, c. altering certain behaviour. One of communicating attacks that we could utilize to accomplish these purposes is message bordering. It could be implemented in assorted different context of societal job to carry people to execute recomended behaviour. Harmonizing to the taxonomy of bordering effects, message framing can be categorized into end framing, as the presentation of negative framed or positive one could convey different persuasion effects to the message receiver. It can be presented in two alternate signifiers, the first is the signifier in which the result is described in the expected or unexpected results and the 2nd is the signifier in which the result are presented as something achieved or avoided. Assorted surveies in message framing context showed us that there are differential effects of message bordering persuasive power. However it is non easy to make up one's mind which one of the framing message signifiers that most persuasive. It is true that there is a inclination of negative framed advantages than positive one, based on asymetri of negative framed comparison to positive one. But we besides acknowledge the consequence of chairing variable in each specific context. Given the chief inquiry for faculty members is, how we can better the effectivity of a message to the populace in order to increase conformity with the recommended action, the writer conclude that utilizing framed message is an alternate manner to accomplish this end. Furthermore, what type of framing should be used will depend on the context in which the message was conveyed. The extent to which the effectivity of the usage of message framing will besides depends on chairing variable involved. The interaction between framed message with the moderating variables involved is expected will increase the effectivity of the framed message in assortment different contexts. Future researches in more diverse research contexts are still needed to make up one's mind what sort of framed message and specific moderator variables have to be considered.